Privacy Policy

Durga Designs ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use and protect your personal information when you visit our website or contact us.

1. Who We Are

We are Durga Designs, a South Asian fashion boutique located at Shop 606, Stratford Road, Sparkhill, Birmingham, B11 4AP. You can contact us by phone or WhatsApp on +44 7907 975847.

2. Information We Collect

We may collect the following information when you use our website or contact us:

• Your name
• Your phone number and/or WhatsApp number
• Your email address (if provided)
• Your message or enquiry content
• Reference images you choose to send us
• Basic website usage data (via analytics tools if installed)

3. How We Use Your Information

We use the information we collect to:

• Respond to your product or tailoring enquiries
• Confirm orders, availability and pricing
• Arrange collection, delivery or tailoring appointments
• Contact you with relevant updates about your order or enquiry
• Improve our website and services

We will not use your information for any other purpose without your consent.

4. WhatsApp Communication

When you contact us via WhatsApp, your messages are processed by WhatsApp/Meta. Please refer to WhatsApp's own privacy policy for details of how they handle your data. We use WhatsApp solely for business enquiries and customer communication.

5. Cookies

Our website may use cookies to improve your browsing experience. Cookies are small files stored on your device. We may use:

• Essential cookies — required for the website to function (e.g. your cookie preference).
• Analytics cookies — to understand how visitors use our site (e.g. Google Analytics, if installed).

You can accept or decline cookies using the banner shown when you first visit our site. You can also manage cookies in your browser settings. Declining non-essential cookies will not affect your ability to use the website.

6. Sharing Your Information

We do not sell, trade or transfer your personal information to third parties, except:

• Where required by law or legal process
• With service providers who help us operate our website or business, where they are bound by confidentiality obligations

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Enquiry data is generally kept for a reasonable period to allow follow-up and order fulfilment.

8. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Object to or restrict our use of your data
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us by phone or WhatsApp at +44 7907 975847.

9. Data Security

We take reasonable steps to protect your personal information from unauthorised access, loss or misuse. However, no method of transmission over the internet is completely secure.

10. Third-Party Links

Our website may contain links to external websites (such as Google Maps, Facebook, Instagram, TikTok). We are not responsible for the privacy practices of those sites and encourage you to review their policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date. Continued use of our website after changes are posted constitutes acceptance of the revised policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Durga Designs
Shop 606, Stratford Road, Sparkhill, Birmingham, B11 4AP
Phone / WhatsApp: +44 7907 975847